Last updated: June 2026
Introduction
This privacy policy explains how KTBB Limited, trading as Know to be Beautiful ("we", "us" or "our"), collects, uses, stores and protects your personal information when you visit this website or contact us.
Know to be Beautiful is a vintage and antiques business operated by KTBB Limited.
This website provides information about our business and links to our Etsy shop and other online platforms where purchases may be made.
We are committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable UK data protection laws, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
Who We Are
KTBB Limited
Trading as Know to be Beautiful
Registered Company Number: 08828493
Registered Office:
Carwood Park
Selby Road
Leeds
LS25 1NB
Website: knowtobebeautiful.co.uk
Email: ObscureMyEmailKNOW
For the purposes of UK data protection legislation, KTBB Limited is the Data Controller.
We may collect personal information when you:
- Contact us by email
- Contact us by telephone
- Correspond with us regarding products, orders or enquiries
This information may include:
- Name
- Email address
- Telephone number
- Postal address (if provided)
- Information relevant to your enquiry
When you visit our website, we may collect:
- IP address
- Browser type and version
- Operating system
- Referral source
- Pages viewed
- Time spent on pages
- Dates and times of visits
- Website interaction and usage data
This information may be collected through cookies and analytics technologies.
We may use personal information to:
- Respond to enquiries
- Provide information about products and services
- Maintain records of correspondence
- Improve our website and services
- Maintain business records
- Comply with legal obligations
- Protect our business against fraud, misuse or security threats
Our Lawful Bases for Processing
Contract
Where processing is necessary to provide information or services you have requested or to take steps before entering into a contract.
Legitimate Interests
Where processing is necessary for our legitimate business interests, including:
- Responding to enquiries
- Operating and maintaining this website
- Improving our services
- Maintaining business records
- Protecting our business
We ensure that these interests do not override your rights and freedoms.
Legal Obligation
Where we must process information to comply with legal or regulatory requirements.
We do not sell your personal information.
We may share information with trusted third parties where necessary to operate this website, including:
- Exact Hosting (website hosting)
- Google Analytics (website analytics)
- Meta (advertising and website analytics)
- Etsy, where necessary to facilitate transactions conducted through Etsy
- Professional advisers, including accountants, insurers and legal advisers
- Government bodies, regulators or law enforcement agencies where required by law
All third parties are expected to handle personal information securely and lawfully.
International Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where this occurs, we take reasonable steps to ensure suitable safeguards are in place and that personal information remains protected in accordance with UK data protection law.
Data Security
We implement appropriate technical and organisational measures to protect personal information against:
- Unauthorised access
- Accidental loss
- Destruction
- Misuse
- Alteration
- Disclosure
While we take reasonable steps to protect information, no method of transmission over the internet can be guaranteed to be completely secure.
Data Retention
We retain personal information only for as long as necessary for the purposes for which it was collected.
| Data Type |
Retention Period |
| General enquiries |
Up to 24 months |
| Business correspondence |
Up to 7 years where required |
| Website analytics data |
In accordance with platform settings |
We may retain information for longer where required by law or where necessary to establish, exercise or defend legal claims.
Your Rights
Under UK GDPR, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict processing
- Object to processing
- Request transfer of your information where applicable
- Withdraw consent where consent is the lawful basis for processing
To exercise any of these rights, please contact us using the details provided in this policy.
We may ask for proof of identity before responding to certain requests.
Complaints
If you have a concern about how we handle your personal information, please contact us first using the contact details provided in this policy.
We will acknowledge your complaint and aim to respond within one calendar month.
If you remain dissatisfied, you may lodge a complaint with the Information Commissioner's Office (ICO).
Information Commissioner's Office: ico.org.uk
Cookies
Our website uses cookies to:
- Remember your cookie preferences
- Measure website traffic and visitor behaviour through Google Analytics
- Measure advertising performance through the Meta Pixel
- Support essential website functionality
Non-essential cookies will only be placed after you have provided consent through our cookie banner.
You can change your cookie preferences at any time through your browser settings or the controls provided by our cookie consent tools.
Analytics and Advertising
We use Google Analytics to understand how visitors use our website and to improve the user experience.
We also use the Meta Pixel to understand how visitors interact with our website and to measure the effectiveness of advertising campaigns on Meta platforms, including Facebook and Instagram.
These services may collect information such as pages visited, browser information, device information and referral sources, subject to your cookie preferences.
Links to Other Websites
This website contains links to third-party websites and services, including Etsy and social media platforms.
We have no control over the content, availability or privacy practices of third-party websites and accept no responsibility for them.
We recommend reviewing the privacy policies of any external websites you visit.
Changes to This Policy
We may update this privacy policy from time to time.
Any changes will be published on this page and will take effect immediately upon publication.
We encourage you to review this policy periodically.
If you have any questions about this privacy policy or how we handle personal information, please contact:
ObscureMyEmailKNOW
You may also write to us at our registered office address shown above.
KTBB Limited
Trading as Know to be Beautiful
